The discounts are ending. The useful work now is to measure what actually changed. For a few weeks this summer, Britain ran an unusually visible summer days-out experiment. A temporary 5% VAT rate applied to qualifying admissions and some related supplies from 25 June to 1 September. In August, participating local bus services in England could also carry children aged 5 to 15 free of charge. The intention was easy to understand: reduce the cost of the family day out and make