The discounts are ending. The useful work now is to measure what actually changed. For a few weeks this summer, Britain ran an unusually visible summer days-out experiment. A temporary 5% VAT rate applied to qualifying admissions and some related supplies from 25 June to 1 September. In August, participating local bus services in England could also carry children aged 5 to 15 free of charge. The intention was easy to understand: reduce the cost of the family day out and make

Why polished AI output still needs expert human judgement Generative tools can produce material that looks complete in moments. Museum-quality interpretation still depends on the slower, more demanding work of judgement. Spot the problems before they reach visitors The accompanying museum image was intentionally generated to look plausible. Its six marked failures are not hidden: a classical statue wears a modern watch; a display case reflects a ship that is not present; the

AI can expand what museums and creative teams can make. But transparency is only the beginning. Cultural organisations still need accountable people to determine what is accurate, appropriate and worth saying. The museum AI debate has been framed too narrowly Much of the discussion about generative AI presents two positions. One portrays AI as an inevitable answer to limited budgets, production pressure and changing audience expectations. The other treats its use as fundament