Why Margam’s Billy Bunny Trail Is a Smarter Easter Upgrade (Not Just Another Egg Hunt)

Margam Country Park Just Upgraded the Classic Easter Egg Hunt
No Apps, No Queues, No Worksheets
A Smarter Seasonal Activity for Attractions

Every Easter, families flock to parks, museums and heritage sites looking for something simple, affordable and memorable to do together.

Too often, that ends up being a basic paper trail: a worksheet, a map, and a chocolate egg at the end. Margam Country Park in South Wales wanted something more – and this year, Billy Bunny and an interactive Easter Egg Hunt are helping them turn their formal gardens into a story‑driven digital trail that still feels low‑friction and family‑friendly.

Over the two‑week Easter holiday, visitors will follow Billy Bunny around a nine‑stop QR code route, using their own phones to unlock the story as they go.

Their prize is a keep forever beautifully animated Easter Story for the family to enjoy after their visit, making the memories of an Easter visit to Margam, set in family lore and created in partnership with the experienced team behind hundreds of famous computer games and publications.

Margam sees this as “a step forward from the more basic Easter Egg Trails we’ve offered in the past” and their approach offers useful lessons for other parks, museums and attractions planning seasonal activities.

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Why Margam Wanted More Than a Paper Trail

Margam Country Park is already a busy family destination at Easter, with everything from crafts in the castle to outdoor nature activities and bank holiday character days. Their challenge wasn’t “How do we get people here?” but “How do we give families something fresh that adds to the day out, rather than another worksheet to carry around?”.

They also wanted to make better use of their formal gardens, a beautiful, high‑footfall space that sometimes acted as a pass‑through rather than a focal point. A free, self‑guided trail felt like the right answer, but the team knew that simply hiding eggs or printing a new activity sheet wouldn’t necessarily deliver a step change in engagement.

“We at Margam Country Park are really looking forward to working with Panivox to bring Billy Bunny and the Easter Egg Hunt to our visitors. We’re planning to trial the experience in our Formal Gardens area over the two-week Easter holiday period.

Troy and the Panivox team have been incredibly easy to work with, and we’re excited to see both the level of engagement and how our visitors respond to the trail. This is certainly a step forward from the more basic Easter Egg Trails we’ve offered in the past.”

Turning Billy Bunny into a Digital Companion

Instead of starting with clues, Margam started with a character and a story. Billy Bunny becomes a digital “host” for the gardens: children meet him through short scenes on their phones, hear his story, and follow his prompts from one QR code to the next.

Nine QR codes are placed around the formal gardens, each unlocking a short chapter of the story.
Families scan with their own smartphones – no app download, just a browser‑based experience triggered by the QR code. (There is also only one QR code to unlock the game making it easy for busy families)
At each stop, children watch, listen and tap choices on screen, turning a simple walk into “What happens next with Billy Bunny?”.

Because the trail is free and always‑on, it works as a flexible add‑on to a family’s day: they can complete the full route, dip in and out between other activities, or return later in the holidays to pick up where they left off. For staff, it also reduces queueing and bottlenecks compared with time‑slotted activities, because families self‑pace their experience.

Overcoming the “Tech in the Woods” Challenge

Like many outdoor sites, Margam had a very practical worry: what happens if the signal drops? Parts of the park, especially woodland areas earmarked for future trail extensions, can have patchy reception.

Rather than letting that stall the project, the team took a simple but powerful approach:

They physically walked the site with their own phones and checked where reception was strong and consistent.
They then mapped a route through the formal gardens that followed these “good signal corridors”, placing QR codes only in locations that tested well.

This testing exercise quickly showed that they had more good coverage than they’d expected, which boosted confidence and informed the final route design. It also gave them a repeatable method for planning future digital trails in more challenging parts of the park: test signal first, then design the narrative path.

Because Panivox’s experiences run in browser and can buffer short scenes, once a visitor has loaded a segment it can keep playing even if signal briefly dips between stops. That reduces the risk of “frozen” content and helps make digital trails feel robust enough for peak holiday crowds.

Elsewhere, RichCast is already bringing characters and collections to life in museums across the UK. See more live RichCast museum experiences.

Why Panivox and RichCast Worked for Margam

For Margam, Billy Bunny needed to be:

Easy for families to access on their own devices.
Quick for staff to launch without a big technical learning curve.
Financially low‑risk, given the crowded Easter events calendar.

Panivox’s RichCast platform ticks those boxes.

No app, no install: visitors simply scan a QR code and the experience streams in their browser, on phones and tablets that are under five years old in most cases.
No‑code content creation: Panivox’s team handles the build using RichCast’s editor, so Margam’s staff don’t need coding skills to get a polished, interactive story‑led trail.
Accessible and multilingual‑ready: voice‑led storytelling, on‑screen text and the potential to add multiple languages mean trails can better serve diverse family audiences and different access needs.
Risk‑free commercial models: with revenue‑share options and no upfront costs for attractions, Panivox can de‑risk seasonal experiments like Billy Bunny and, in some cases, pay partners revenue share rather than charging them. Billy Bunny has been created by the team at Panivox for free, as we want museums and attractions to experience the value and ease of adding in an interactive experience for themselves.

For museum and heritage teams, the takeaway is that you can upgrade from paper to interactive without building your own app, buying devices, or committing to a high‑stakes capital project.

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What Other Museums and Attractions Can Learn from Margam

Margam’s project offers a simple blueprint that can be adapted to museums, historic houses and smaller heritage sites:

Start from story, not clues: define a character or narrative that can “host” visitors through your space, rather than just hiding objects and writing questions.
Map your signal first: walk your site, find where coverage is strongest, and design your digital trail around those touchpoints.
Use print as a gateway, not the whole experience: like Margam’s A‑frames and signage, QR‑enabled posters and leaflets can promote and launch the experience without replacing your core interpretation.
Think beyond Easter: once you’ve tested an interactive trail at a peak moment, you can re‑skin or extend the same format for summer, Halloween, Christmas or permanent displays.

A Gentle Next Step with Panivox

For Margam Country Park, Billy Bunny is a low‑risk way to try something new: a free Easter trail that feels playful and modern, but doesn’t demand extra staff, devices or complex tech.

For visitors, it’s simply another reason to explore the gardens: scan, play and follow the story.

If your museum or attraction is planning its next seasonal trail, you don’t need to become a tech lab to offer a richer, more interactive experience. With browser‑based, no‑code tools and flexible commercial models, Panivox can help you test an idea like Billy Bunny quickly and safely – and see how your audiences respond before you scale up.

Easter maybe round the corner, but it is not too late to bring Billy Bunny to your venue

We know that your planning for Easter 2026 will have been long underway. You may have even considered a digital ‘moment’ but ruled it our because of cost or time to build. Trying Billy Bunny for Easter 2026 is still possible because.

We have already built it to be ‘location agnostic’
All you need to do is decide where to put the printables clues we provide, and where to hang the QR posters for visitors to download the game
There is zero cost or outlay. Absolutely no catch, we believe the best way to demonstrate our expertise is to well… demonstrate it!

Easy to set up, Easy to play.

If you would like to have a chat about bringing Billy Bunny to you for Easter 2026 or about the other opportunities we have to create interactive digital content then email Troy via the button below.