Why Roald Dahl Museum Chose a Playable Easter Trail

A digital Easter trail with zero cost and zero risk
The Roald Dahl Museum ditch paper for a greener experience
No app, no tech headaches: just scan and play

Many museums want to go greener, adopt digital solutions, and improve the visitor experience – but tight budgets and technical barriers often get in the way.

The Roald Dahl Museum and Story Centre and Panivox’s new title

illy Bunny's Easter Egg Hunt is a neat example of how to try something genuinely new without taking on big financial or technical risk.

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The Museum sums up their approach:

“For us, we want to use this trail as a way of seeing how our visitors engage with more up-to-date digital trails. We are keen to be more eco-friendly in our approach, and reducing our paper trail in favour of something more digital is a great start. This free trial has given us the opportunity to try something new, something we couldn't do before because of budget constraints. If successful, we hope to build more digital opportunities into our Visitor Experience moving forward.”

In partnership with Panivox, the Roald Dahl Museum is using Billy Bunny as a free, story‑driven digital trail to understand how visitors respond to interactive experiences on their own devices – and to explore what a more sustainable, future‑facing visitor experience could look like.

Billy Bunny as a Low‑Risk Digital Pilot

Many teams are curious about “more up‑to‑date digital trails” but are nervous about committing to a full app build or multi‑year platform licence. Billy Bunny offers a different route: a ready‑made, seasonal, family‑friendly game that can be dropped into an existing programme as a pilot, even quite close to Easter.

By running the Billy Bunny Easter Egg Hunt, the Roald Dahl Museum team can start to answer questions like:

Do families pick up a character‑led digital trail when it’s offered instead of paper resources?
Does a playful, interactive story keep children engaged for longer as they move through the spaces?
How does it affect dwell time, wayfinding and conversations between adults and children?
Is the tech really that easy to use for both museum teams and visitors?

Because Billy Bunny runs in a web browser, visitors simply scan a QR code once and start the hunt – no app store, no downloads, no logins.

For staff and trustees, it is a concrete, time‑limited experiment rather than an abstract “digital transformation” project, and a chance for Panivox to demonstrate how compelling interactive experiences can be for museums and attractions in real‑world conditions.

A Greener Easter Trail: From Print to Billy Bunny

Easter trails are a classic museum and attraction offer, but they often entail large print runs and a lot of paper that can’t be reused after the holidays. The Roald Dahl Museum explicitly connects this project to being more eco‑friendly: “reducing our paper trails for something more digital is a great start”.

By switching an Easter trail to the Billy Bunny digital game, the Museum can:

Reduce the number of printed sheets they produce and later recycle.
Avoid stockpiling leftover Easter trails after the season ends.
Make quick tweaks to content if something on the route changes.
Give staff less “stuff” to manage on the day.

Instead of throwing away unused paper, the team can update Billy Bunny’s clues, story beats or rewards in minutes, while keeping the sense of a special Easter hunt alive. Visitors still follow a clear, playful trail – but now the experience can flex, grow and respond to what the Museum learns along the way.

Partnering with Panivox at Zero Cost

“This being a free trial has given us the opportunity to trial something new when budgets have prevented us from doing so before.”

The Roald Dahl Museum is partnering with Panivox to use Billy Bunny at zero cost to the Museum. That means:

No upfront licence fee.
No custom app build.
No additional hardware to buy or manage.
No catch – Panivox simply wants its leading‑edge tech to be trialled in situ.

For any team managing tight budgets, this removes one of the biggest blockers to innovation. Rather than securing capital funding or going through a lengthy procurement process, they can test digital interactive technology as part of their regular Easter programme.

If Billy Bunny performs well, the Museum will have real data on uptake, engagement and visitor feedback – not just assumptions. If it doesn’t land as expected, they can refine or pivot without having sunk a significant portion of their digital budget.

This “no‑upfront‑cost, real‑world pilot” model is designed to work just as well for smaller regional and volunteer‑run museums as it does for larger attractions.

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From Billy Bunny to a Wider Digital Offer

“If successful, we hope to build more digital opportunities into our Visitor Experience moving forward.”

Billy Bunny is deliberately designed as a gateway experience. Once a museum has successfully run the Easter Egg Hunt, it becomes much easier to imagine:

A summer‑themed trail using the same technology.
Character‑led quests that link specific stories, authors or objects in the collection.
Outdoor or village trails that connect the museum to its wider landscape.
Audio‑rich experiences and playful quizzes that support school visits.

Because Billy Bunny runs on the same RichCast platform as other Panivox experiences, this first pilot isn’t a one‑off, it’s a springboard. You can spin up new seasons, themes and audience journeys without rebuilding everything from scratch.

In a future bespoke “built‑for‑you” project, Panivox can quickly reshape and update your experience at a fraction of the cost of traditional development. RichCast – honed over years of investment by the Oliver Twins – turns what used to be full development cycles into simple updates handled in hours, not months.

This is where digital is heading: museums taking control of their own tools, tweaking copy, routes and content themselves, and pushing ongoing costs towards almost zero. The result is that digital experiences are finally within reach for smaller and niche museums and attractions: innovation is no longer dictated by the size of the marketing budget, and that makes the future genuinely exciting.

No App, No Code – Just Story and Play

A key reason Roald Dahl Museum can try Billy Bunny so easily is that there’s no app and no coding required.

Billy Bunny:

Runs entirely in the browser on visitors’ own phones or tablets.
Is accessible via a simple QR code or short URL positioned around the site (just needed once to enter the game).
Can be configured and updated without in‑house developers.

This keeps the focus where museum teams want it: on story, play and learning outcomes. Staff can concentrate on integrating the game into their visitor flow, briefing front‑of‑house colleagues, and gathering feedback, rather than worrying about technical maintenance.

For attractions that are wary of digital because of previous complex or expensive projects, Billy Bunny shows that interactive technology can be light‑touch, flexible and genuinely fun – and that it can support, rather than replace, the human storytelling already happening on site.

How Panivox and RichCast Support Experiments Like Billy Bunny

Panivox created RichCast to help museums and attractions deliver exactly this kind of story‑driven experience, without the usual technical and financial hurdles.

Through Billy Bunny and similar ready‑to‑run games, Panivox can offer:

A fast way to test interactive digital trails around seasonal events.
No‑upfront‑cost pilots, so even the smallest museums can participate.
A path from a single game to a broader portfolio of digital stories and trails.
A way for smaller and more niche attractions to experiment at the leading edge of technology.

For the Roald Dahl Museum, the Billy Bunny Easter Egg Hunt is a playful, low‑risk experiment in going greener, going more digital and deepening visitor engagement. For the wider sector, it’s a useful model: start with one well‑designed, character‑led game, delivered for free in partnership, and use what you learn to shape your next steps.

If you’d like to find out what Billy Bunny could look like in your own site or attraction, now is the ideal time to explore it.