Billy Bunny Comes to Trowbridge: Turning a Free Easter Game into a Town‑Wide Trail

How Trowbridge is turning QR codes into a town-wide family adventure
What happens when an entire town becomes an Easter Egg Hunt?
What other towns could learn from this playful idea

This Easter, Trowbridge is looking beyond a single museum trail and asking a bigger question: what if the whole town became part of the story?

By using our free Billy Bunny Easter game as the backbone for an Easter Egg Hunt around town, Trowbridge is testing a simple idea: use playful digital storytelling to guide families through real streets, shops and public spaces.

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Why Trowbridge Wanted More Than a Single‑Site Trail

Many town centres and museums face the same challenge: families dip in for one activity, then leave without discovering what else is nearby.

Trowbridge’s team saw Billy Bunny as an opportunity to join the dots between parks, high street shops and cultural spaces, rather than keeping the fun behind a single front door.

“The Trowbridge Chamber organises regular town centre trails in Trowbridge where businesses display pumpkins or decorated wooden Easter eggs or reindeer, depending on the time of year, so we are looking forward to launching the digital Billy Bunny trail this Easter, which I’m sure will be very popular.

“The aim of our trails is to bring people of all ages into Trowbridge and to lead them on a journey of discovery around the town centre, which is a fun way for families and retired people in particular to explore areas of the town they may not have visited before and introduce them to new and existing shops and businesses.”

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How the Town‑Wide Easter Egg Hunt Works

Instead of keeping all the fun in one building, Trowbridge plans to hide printed Easter eggs and QR codes in different locations across the town.

Families scan a code to jump into the Billy Bunny story on their phones, then follow clues that nudge them towards the next part of town or the next participating venue.

Each “stop” could be:

A local museum or heritage venue.
A family‑friendly café or sweet shop.
A public space such as a park, square or library.

Because the experience runs in the browser, there’s no app to download and families can join the trail from any QR poster they spot, whether that’s in a shop window or on a banner in the park.

What Makes This Approach Different

Trowbridge’s Easter plans show how a free, story‑driven game can be used as shared infrastructure for a whole town, not just an individual attraction.

Rather than designing a bespoke app or commissioning a complex digital trail, the town is re‑using a ready‑made interactive story and simply placing the “doorways” (QR codes and printed eggs) where they want families to go.

For museums and heritage professionals, this offers three big advantages:

Reach: you can bring casual shoppers and park‑goers into contact with heritage content without asking them to commit to a full visit upfront.
Flexibility: if a venue drops out or a new partner joins, you can move or add eggs and QR codes without rebuilding the experience.
Partnerships: local businesses can host waypoints on the trail, helping them benefit from extra footfall while you extend your storytelling beyond your own doors.

Using a Free Game to Test New Ideas

Billy Bunny is a pre‑built RichCast experience, with beautiful audio‑visual storytelling and branching dialogue designed for families.

Because the content is already created and hosted, towns like Trowbridge can experiment with town‑wide trails quickly and at very low risk.

Panivox’s browser‑based delivery means:

No app store approvals.
No specialist hardware.
Minimal staff training – you’re placing printed eggs and QR codes, not installing servers.

It’s an easy way to trial interactive storytelling at town scale before committing budgets to larger digital projects.

Where This Could Go Next

If this Easter’s town‑wide Billy Bunny trail lands well with families, Trowbridge and similar towns could:

Extend the concept into summer or Christmas campaigns.
Create museum‑specific versions of the story that link directly back to collections.
Use analytics from scans and playthroughs to understand how families actually move through the town.

For museums and attractions, Trowbridge’s experiment is a useful template: start with a free, story‑led trail like Billy Bunny, test it across your wider place, and then decide where to invest.

If you’d like to explore how a free, browser‑based story like Billy Bunny could work in your town or museum cluster, we’re happy to share what we’re learning alongside Trowbridge.

Our RichCast platform lets you launch interactive trails via QR codes with no coding, no app, and options for revenue‑share models that remove upfront costs for museums and councils.